The best marketing practices do not try to convince people that they need something they don’t need. Rather, the classic marketing model dictates that marketers endeavor to discover gaps in the market—goods, services and/or price points that people need and want, but can’t currently get—and then find ways to fill those gaps.
Shalampaxians typically ignore the marketing model and simply rely on petty—and sometimes not so petty—larceny and deception to fill their larders with lucre, glorious lucre. Emptychampagnebottle has come up with what promises to be a very lucrative way to adhere to the textbook marketing model, without forsaking Shalampaxian business traditions.
Here’s the basis of his idea: Many less-than-scrupulous people have, over the years, evaded taxes in their home countries by concealing their money in tax havens that offer strict bank secrecy.